VAC's Touchbase

Touchbase provides information, support and advice for young LGBTI Australians. By developing a tone of voice that was both colloquial and explicit, a more genuine dialogue was created than what can normally be achieved by a regular government body.

The design elements were soft and playful; non-judgemental but still informative. Each section of the site contained its own colour palette and unique set of icons and illustrations. A monotonal image treatment was applied automatically through the CMS, allowing VAC to upload new images or create new pages without the use of Photoshop.

Next case study